The first two lines of your LinkedIn post decide everything. Write them right.
Generate hooks free →See all toolsA LinkedIn hook is the first 1–2 lines of your post — the text visible before the 'see more' cutoff. LinkedIn shows only these lines in the feed. If they don't earn a click, nobody reads the rest of your post regardless of how good it is. Your hook is your only chance to earn attention in a crowded feed. The best hooks follow five proven formats: a bold counter-intuitive claim, a mid-scene story opener, a curiosity-driving question, a surprising statistic, or a controversial statement that polarises your audience.
State something counter-intuitive or surprising. Example: 'Most LinkedIn advice is wrong.' This immediately creates curiosity and makes readers want to see why.
Start mid-scene, not at the beginning. Example: 'I was about to lose my biggest client when my intern said something that changed everything.' Pull readers into a moment.
Ask a question your audience is already thinking but hasn't articulated. Example: 'Why do some LinkedIn creators grow to 50k followers while others post for years and stay at 500?'
Lead with a surprising or counterintuitive statistic. Example: 'LinkedIn posts with hooks get 278% more comments than posts without one.' Numbers create instant credibility.
Take a clear, defensible position on something debated in your industry. Example: 'Cold outreach is dead and most sales teams haven't realised it yet.' Controversy drives comments.
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